کد خبر: 417

Call of the Mall: The Geography of Shopping by the Author of Why We Buy

The Atlantic Fascinating…Call of the Mall’s unique contribution to the field is less the sociological analysis than the shock of personal recognition Underhill provokes as he lasers in on some unexamined moments in modern life

About the book

The Atlantic Fascinating…Call of the Mall’s unique contribution to the field is less the sociological analysis than the shock of personal recognition Underhill provokes as he lasers in on some unexamined moments in modern life. Only a retail specialist could be so attuned to the human condition in all its shabby, formless boredom…Underhill is our bard of the suburbs

The Boston Globe Underhill has the social scientist’s uncanny ability to describe what is right under our noses with a lucidity that makes the mundane buying, selling, chowing down, hanging out positively riveting. The picture he leaves us with is surprisingly provocative…What malls do right, what they do wrong, and how they must adapt or else come into clear focus in this entertaining, unconventional survey

The New York Times Underhill’s sharp observations…have an obvious appeal for anyone who has ever been manipulated by discreet mall psychology

About the Author

Paco Underhill is the founder and CEO of Envirosell, Inc. His clients include Microsoft, McDonald’s, adidas, and Estee Lauder. He is a regular contributor to The Wall Street Journal and The New York Times. He lives in New York City

Product details

Pubkisher: Simon & Schuster;Reprint edition ,Junuary 3,2005

Ganguage: English

Paperbck: 240 pages

Language: English

Source: Amazon.com

 

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