کد خبر: 414

Retail Management: A Strategic Approach

The text that helps readers thrive in today’s retailing industry

The text that helps readers thrive in today’s retailing industry

Without a predefined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment

Product details

 Hardcover: ۶۲۴ pages

Publisher: Pearson; 12 editio

Language: English

Source: Amazon.com

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