In the third part of this article, we took a look at some of the most recent and outstanding innovations which have had a significant influence on Retail Industry.
We, in the 4th and last part of this article, will look into some other retail innovations which may be applicable in your retail business. Stay with us!
Calming UK store campaign includes quiet shopping areas and debranded products
Facing the shops can be a fraught experience, particularly at busy times such as seasonal sales or the lead-up to Christmas. Nowhere are the staffs more aware of the stress involved in shopping than at Selfridges, a huge UK department store, and they decided to lessen the burden for customers by introducing the No Noise campaign. Specifically, when customers entered designated silent areas they had to remove their shoes and hand over their phones. All products in these zones were de-branded. Concern for customers will rarely go unappreciated, and Selfridges may well have earned themselves a few life-long customers with this campaign.
In New York, bedroom furniture store lets customers nap for free
Making customers feel comfortable can only increase the likelihood that they will make both a purchase and a return visit. COCO-MAT took this truism quite literally, and offered a try-before-you-buy approach for their beds. Visitors to the store were allowed to nap in the beds for a couple of hours and received a free glass of orange juice, but were not obliged to buy after trying. The idea behind the campaign was to spread word of the bed store and consequently increase footfall.
At Brazilian retailer, RFID tracks merchandise from manufacturer to customer
Shop assistants must dread the words “Have you got any more of…?” seeing as it often prompts a trawl through the back room to see if an item is available in a particular size. But Brazilian Memove’s RFID stock tracking technology could consign such headaches to the past thanks to tags stitched into the clothing that monitor all items from manufacturing to the moment the customer walks out of the shop with the purchased product. Keeping track of the stock supply chain can be made much simpler through the use of technology, and Memove provides a fine example.
Compiled in Editorial Board of Retailiran