Designing a coffee shop isn’t just about getting the right look; or serving the best coffee. It’s about creating an experience which not only shouts about the amazingness of your coffee, and how that makes people feel good, but also an experience which gives a double-shot boost to your brand.
We design coffee shops in different parts of the world for clients who roast and grind and brew really great coffee. We’re also serious coffee drinkers, which—handily—makes us a target consumer for the brands we work for. The challenge for our clients is that we, like coffee lovers everywhere, are increasingly spoiled for choice.
It’s a crowded marketplace for sure, with an ever-growing breed of artisan coffee brands opening up shop in our towns and cities. So what makes us (or you) choose one brand’s coffee shop over another? And how can we as designers use our professional and personal insight to help you as a client stand out in a way which makes consumers stay loyal to you?
Through our work in the coffee industry, we sometimes find clients feeling perplexed about how to approach the design of their environments in terms of identifying the most important elements to get right. We usually advise taking a step back to look at the business as a whole, to see what the new venue needs to deliver on all fronts.
Follow the second part of this article on the tips of coffee shop branding through design.
Compiled in Editorial Board of Retailiran