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Layout Secrets of the Big Retail Chains – Part3

In studying shopping patterns with his clients, Dyches says he finds that up to 20 percent of the store’s merchandise is skipped over. That’s because long, uninterrupted aisles don’t get people’s attention.

  ۱. Have an angle.  

While it’s most efficient to lay out aisles parallel to the store’s exterior walls, retailers can create more visual interest by placing them at an angle, Cahan says. Ideally, aisles could angle in from both sides to a central aisle, forming an arrow layout that ends in a back-wall display. But only take an angular approach if you can keep aisles wide enough for customers to navigate easily.

۲. Create breaks.  

In studying shopping patterns with his clients, Dyches says he finds that up to 20 percent of the store’s merchandise is skipped over. That’s because long, uninterrupted aisles don’t get people’s attention. 

Take a page from Wal-Mart and other big-box retailers: Create stopping points in the middle of long aisles, such as signs or displays that create a visual break. Dyches likes how clothing chain Anthropologie often repeats a design behind wall displays and then changes or ends the pattern to try to get customers to stop at a special display.

۳. Offer ‘hugs.’  

People are attracted to round and U-shapes, Dyches says. To get shoppers to stop at a display, try hanging a circular sign from the ceiling or placing a U-shaped background, such as a low wall with small sides extending forward, behind it. These make people want to stop and enter the space, which resembles a person extending their arms for a hug. Nordstrom makes great use of this technique in apparel displays, putting U-shaped partial walls behind mannequins on some displays, Dyches says.

Compiled in Editorial Board of Retailiran

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