کد خبر: 559

Macy’s and iBeacons

While there is a risk of annoying shoppers, this kind of precision marketing could be very effective.

The famous US store has been experimenting with iBeacons. In this trial, customers who enter the store with the Shopkick app installed on their iPhones will be alerted about deals and items they may be interested in.

While there is a risk of annoying shoppers, this kind of precision marketing could be very effective.

Shopkick Marketing App

 Source: econsultancy

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