As more shopping moves online, retailers are looking for ways to step up the in-store experience to make sure it remains compelling and convenient.
The retail industry descended on New York this week for the National Retail Federation’s Big Show, an annual trade event where vendors showed off the innovative offerings that they hope will soon become commonplace in malls across the globe.
Some of the technology on display seemed a long way from ready to appear at your local shopping center or supermarket. But other innovations are already in use at chain stores right now, and they could change the way you shop.
Here’s a roundup of what they are and how they work.
Put simply, this technology enables you do to do self-checkout at the grocery store using your smartphone. Toshiba’s technology is built into the app of your favorite supermarket. You scan your items as you put them in your cart and once you’re finished shopping, you simply wave your phone in front of a computer. Your whole list of items is displayed on screen as though you just went through a traditional checkout aisle, and the loyalty program discounts have already been applied (assuming you linked up your loyalty card with the app). You can then pay for the purchase using a credit card or a digital wallet such as Apple Pay.
TCxAmplify, which is in use at some Shop-Rite groceries, speeds up the checkout process and eliminates many of the frustrations of current self-checkout systems. But it has some key challenges to adoption: It still requires consumers to download a store app, something they have often been hesitant to do for all but their favorite few brands.
Intel MemoMi MemoryMirror
Ever had that moment in the dressing room when you just can’t decide whether you want that new sweater in the blue or the red? Enter Intel’s smart mirror, which is currently used at Neiman Marcus stores.
Using hand gestures, shoppers can change the color of their outfit on screen and can even compare two looks side-by-side.
The smart mirror was impressively fast at toggling between different looks and, unlike other technology in this category, the movement and wrinkling of the fabric was reflected realistically on screen. One caveat: The orange-y red sweater you see in the mirror was actually more of a fire engine red in person, suggesting the color display might not be perfectly precise.
source : www.washingtonpost.com