That’s why it is so important to present yourself and your product in a way which will not only attract the demographic you seek, but inspire them to come back again.
Here are 6 examples of things you can do to ensure you will not only attract new customers, but create a regular customer base.
۱. Location, Location, Location. Everywhere you go everyone and anyone will tell you that one of the most important things to making a successful business and to keep customers coming back is the location! And I’m not just talking about the correct demographic area, I also mean the exact location whether it’s on the right side of the street or by other stores and so on. I can’t tell you how many times I have passed up going to a store because the side of the busy road it was on would be a pain to make a left turn out of when leaving the store, or making a left turn into the store. I’ve heard many people throughout the years complain about loving a certain store or place but they barely ever go there due to the traffic around the location and it being too much of a pain when entering and/or leaving the business.
۲. Appearance. It is very true what everyone says in terms of the first impression is a lasting impression! This is not just true in personal aspects but in business situations as well. If someone walks into a department store that has great prices but garbage on the floor, a bad smell in the air and items thrown all over the shelves and on the floor, what are the chances that they will return just based on the low prices? Very slim to none unless the prices are almost 100 % discounted which is highly unlikely.
۳. Prices. This is obviously one of the more important aspects of the business world. While you want to make a profit to stay afloat in the business world, you also need to make sure you are still fairly competitive with other business of the same kind and maybe a little lower with more products to offer which will offset the lower prices. Nothing is more appealing then knowing if you drive down the road a mile you’ll find the same product for two dollars cheaper. Now this can be accomplished many way’s with specials, sales, coupons, buy one get one at half off or free and so on. And as I mentioned above, you can have lower prices but offer more product and more brands which should offset the lower prices and still bring in the amount of revenue you’re looking for.