As the owner of a small retail establishment, you need to constantly find creative ways to increase your sales and profits. Incorporating unique merchandising ideas into your retail business is one of the best ways to encourage your customers to spend more time, and more money, in your store.
Your retail store can use its merchandising displays to demonstrate the performance of its products, establish trust with your customers and encourage those important impulse purchases
Video displays are effective marketing and merchandising tools, especially for products that may be unfamiliar to your customers. It is one thing to read about a product or look at the external packaging, but actually seeing the product in action provides much more information and incentive to buy. Place a small television set with a DVD player in the display and use the instructional and educational videos provided by the manufacturer to demonstrate the effectiveness of the item.
Including manufacturer’s coupons on a display of snack foods, beverages and other inexpensive items can spur impulse purchases and encourage customers to try new products. To increase the effectiveness of this merchandising idea, position the rack of items strategically so that customers pass right by those impulse items on their way to the register.
Create a Theme
As each holiday approaches, take the opportunity to create a compelling and interactive theme display. Use products your retail store is already pushing as you create the display. This can increase your sales and help you move your most profitable products as the next holiday approaches. Creating a holiday-themed merchandising display also helps your store avoid costly leftovers that must be sold at highly discounted prices.
Create a “Try-Me” Section
Providing free samples is a proven way to sell everything from potato chips and ice cream to hand lotion and perfume. Create a “try me” section in your retail store–a place where customers can try out the latest products and buy only the ones they like the most. Creating a sample section generates excitement and buzz among your existing customers, encouraging them to return to sample the latest products.
A sample section can also build trust with new customers, since it shows that you are willing to let browsers sample products before making a purchase. On the back end, providing free samples can reduce costly returns, since customers make sure the item is what they need prior to purchase.