Cambridge Consultants innovation set to banish queues and personalize shopping
Shopping trolleys fitted with low-cost sensors and Bluetooth Smart technology could revolutionize the retail experience – pinpointing the location of trolleys within stores and alerting shoppers to promotions as they browse the aisles.
The technology, pioneered by product design and development firm Cambridge Consultants, tells retailers a shopper’s location – in real time and without expensive infrastructure – to within one meter. This compares with a typical accuracy of 3-5 meters for existing solutions of this kind.
The latest innovation is a small device that fits on the wheel of each trolley – and doesn’t need batteries as it is powered via energy harvesting from the rotation of the wheel. Costs are kept to a minimum by using commercially available low-cost sensors and connectivity that allows the data to be managed on a hosted server.
The technology could spell the end of queues as it can be used to alert staff when customers are nearing checkouts, allowing them to automatically allocate assistants when they are needed most. And it could drastically cut the multi-million-pound annual cost of lost shopping trolleys as businesses could set alerts when they were being removed from their premises.
Compiled in Editorial Board of Retailiran