CIAK All Day Italian restaurant by Mas Studio Limited, Hong Kong – China
The design is inspired by the brand itself. It features Italian home cuisine. A cozy cottage ambience is theme of the design. The interior is furnished with antique objects such as framed wooden windows, antique leather and fabric sofa, tiled floor and wood tables.
Paintings of old Italian cities are placed on the walls. The motif of the brand is a clapper board. Echoing this, its form is adopted to build the wooden tree branches spreading across the ceiling. Wood is adopted the main material for this project. Together with red tiles and brass, it delivers a vintage and yet stylish feeling. An important trait is the ceiling which is left open to create a spacious headroom effect.
Vertical wooden planks are utilized to build tree branches radiating from the distinctive wooden tree trunks. It livens up while broadening visual space. The form of the brand logo is also a key element of the layout. Near the entrance of the restaurant is a display of grocery products. This follows the old philosophy of Italian grocery where high quality products are open for customers’ selection.
On the back of the restaurant, an overhead projector is set to play videos of old movies on a screen from time to time. Sitting on the sofa, visitors can capture a feeling of watching movies in an old theatre and recollect memories of the dazzling Hollywood of the 30’s and 40’s.
Compiled in Editorial Board of Retailiran